In the U.S., only about 11% of the roughly 10,000 chemicals used in personal care, beauty, and home cleaning products have been tested for safety. Further, many chemicals that have been shown to be harmful carcinogens and endocrine disrupters have not been banned, leaving us all exposed to potentially hundreds of harmful ingredients each day. While many people shrug off the risks because it can feel too overwhelming and time-consuming to figure out what ingredients are safe, we believe that it can be enjoyable and empowering to discover luxurious new products with truly safe, clean ingredients.

We don't keep a long list of ingredients to avoid. Rather, we research every single ingredient in every single product to ensure the safest possible ingredient list, and choose products featuring simple plant-based ingredients such as olive oil, jojoba oil, and shea butter. All of our products have been carefully vetted and sourced from small batch producers who value your health and the health of the planet. Many of these producers started making their products to address concerns about their own health, but because they are small businesses, they can be hard to find and are spread out across all corners of the internet.

Our vision is to make it easy for you to find the cleanest, safest products available anywhere - products you use every single day - and ship them to your door in one easy online shopping trip.